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Is the attention economy reaching its saturation point?

What happens when we collectively realize that the price of constant distraction is our sanity?

Rodrigo dos Reis

Enormous from the inside, small from the outside? Brazil’s role in the flow of emerging consumer behaviors

Dec 4, 2024

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13 min read

Enormous from the inside, small from the outside? Brazil’s role in the flow of emerging consumer behaviors

Why valuing our unique aspects AND staying open to external transformations are complementary, not opposing strategies.

Rodrigo dos Reis

Oct 29, 2024

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8 min read

Is winning really taking it all?

Why high bets in being trustworthy is a winning strategy in a distrustful country

Rodrigo dos Reis

The mistake of understanding people (only) through their public personas

Oct 1, 2024

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12 min read

The mistake of understanding people (only) through their public personas

Public life, private life, and secret life - why do we place so much importance on the first one when the greatest insights lie in the other two?

Rodrigo dos Reis

"Let's see if that sticks" - a marketing trap

Sep 2, 2024

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6 min read

"Let's see if that sticks" - a marketing trap

And why truly mutually beneficial value propositions create healthy and long-lasting brands

Rodrigo dos Reis

Jul 30, 2024

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7 min read

Suddenly gray

Why is redefining the place of middle age in culture is a social and economic urgency?

Rodrigo dos Reis

Jun 19, 2024

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9 min read

The new etiquette of silence

How conversations without closure might be making us more anxious and lonely

Rodrigo dos Reis

The pain of excess: why making choices is getting harder and how can we help?

May 27, 2024

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8 min read

The pain of excess: why making choices is getting harder and how can we help?

If abundance is the rule, helping to choose is an undervalued mission.

Rodrigo dos Reis

Is ensh*ttification coming for insights? | 5 questions for... Els Dragt

May 13, 2024

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16 min read

**Is ensh*ttification coming for insights? | 5 questions for... Els Dragt**

How more becomes less when quality becomes secondary

Rodrigo dos Reis

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Is the attention economy reaching its saturation point?

Enormous from the inside, small from the outside? Brazil’s role in the flow of emerging consumer behaviors

Is winning really taking it all?

The mistake of understanding people (only) through their public personas

"Let's see if that sticks" - a marketing trap

Suddenly gray

The new etiquette of silence

The pain of excess: why making choices is getting harder and how can we help?

Is ensh*ttification coming for insights? | 5 questions for... Els Dragt

Trail of Change

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**Is ensh*ttification coming for insights? | 5 questions for... Els Dragt**