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Substitute flavor: the market for fakes, simulations, and "almost-theres"

May 5, 2026

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11 min read

Substitute flavor: the market for fakes, simulations, and "almost-theres"

The appeal and the risks of things that look like the real thing, but aren't

Rodrigo dos Reis
Rodrigo dos Reis
Frictionomics

Mar 19, 2026

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27 min read

Frictionomics

Who benefits when we find out that less friction isn't always better?

Rodrigo dos Reis
Rodrigo dos Reis
This is not America

Jan 19, 2026

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22 min read

This is not America

Why treating American phenomena as global or as a future that hasn't yet reached Brazil is a major blunder

Rodrigo dos Reis
Rodrigo dos Reis
The new geography of value brands

Nov 2, 2025

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20 min read

The new geography of value brands

How geopolitical shifts, extraordinary cost-benefit, and the power of enthusiasts are creating a new wave of irresistible brands

Rodrigo dos Reis
Rodrigo dos Reis
The betification of everything

Sep 10, 2025

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23 min read

The betification of everything

How gambling mechanics are transforming several markets and the strategic and ethical dilemmas involved.

Rodrigo dos Reis
Rodrigo dos Reis
Silent majority: the place of middle age in Brazil

Aug 11, 2025

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5 min read

Silent majority: the place of middle age in Brazil

Why does a segment that holds the numbers, the purchasing power, and countless opportunities and challenges get so little attention?

Rodrigo dos Reis
Rodrigo dos Reis
The rise of synthetic relationships

Jun 19, 2025

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20 min read

The rise of synthetic relationships

How do mediated, parasocial, transactional, and synthetic relationships affect our sense of loneliness and isolation?

Rodrigo dos Reis
Rodrigo dos Reis
Where did generations really come from?

May 20, 2025

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18 min read

Where did generations really come from?

Worse lenses are easier to believe, but they distort the way we see the world

Rodrigo dos Reis
Rodrigo dos Reis
The lies we tell ourselves about insights

May 5, 2025

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26 min read

The lies we tell ourselves about insights

For our industry to evolve, we need to reward truly desirable behaviors

Rodrigo dos Reis
Rodrigo dos Reis
Is authenticity really what we want?

Mar 31, 2025

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24 min read

Is authenticity really what we want?

Delivering what people truly want involves dealing with things we don't even admit to ourselves

Rodrigo dos Reis
Rodrigo dos Reis
Are we normalizing dishonesty?

Feb 24, 2025

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15 min read

Are we normalizing dishonesty?

Could overexposure to dirty tactics be affecting our moral compass?

Rodrigo dos Reis
Rodrigo dos Reis
Is the attention economy reaching its saturation point?

Jan 8, 2025

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16 min read

Is the attention economy reaching its saturation point?

What happens when we collectively realize that the price of constant distraction is our sanity?

Rodrigo dos Reis
Rodrigo dos Reis
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Trail of Change

Cultural, social, technological and market transformations and how they affect us | Reflections and critical thinking on better ways to understand people and how they make choices | Innovative brands, products and services from all parts of the world

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